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Mad Men Fashion Biography

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Mad Men is an American period drama television series created by Matthew Weiner. The series premiered on July 19, 2007 on the American cable network AMC and is produced by Lionsgate Television. The seventh and final season consists of 14 episodes that are split into two seven-episode installments, airing in early 2014 and 2015.The first half of the final season premiered on April 13, 2014.
Mad Men is set in the 1960s, initially at the fictional Sterling Cooper advertising agency on Madison Avenue in New York City, and later at the newly created firm, Sterling Cooper Draper Pryce (later Sterling Cooper & Partners), located nearby in the Time-Life Building, at 1271 Sixth Avenue. According to the show's pilot, the phrase "Mad men" was a slang term coined in the 1950s by advertisers working on Madison Avenue to refer to themselves, a claim that has since been refuted.The focal point of the series is Don Draper (Jon Hamm), initially the talented creative director at Sterling Cooper and later a founding partner at Sterling Cooper Draper Pryce, and the people in his life both in and out of the office. The plot focuses on the business of the agencies as well as the personal lives of the characters, regularly depicting the changing moods and social mores of the United States across the 1960s, starting Season 1 in March 1960 and moving through 1969 by Season Since its premiere, Mad Men has received widespread critical acclaim, particularly for its historical authenticity, visual style, costume design, acting, writing, and directing, and has won many awards, including fifteen Emmys and four Golden Globes. It is the first basic cable series to win the Emmy Award for Outstanding Drama Series, winning it in each of its first four seasons. In 2013, TV Guide ranked it sixth in its list of the sixty greatest dramas of all time and it was ranked seventh in a list of the 101 best-written TV series of all time by the Writers Guild of America.
In 2000, while working as a staff writer for Becker, Matthew Weiner wrote the first draft for the pilot of what would later be called Mad Men as a spec script. Television producer David Chase recruited Weiner to work as a writer on his HBO series The Sopranos after reading the pilot script in 2002. "It was lively, and it had something new to say," Chase said. "Here was someone [Weiner] who had written a story about advertising in the 1960s, and was looking at recent American history through that prism." Weiner set the pilot script aside for the next seven years—during which time neither HBO nor Showtime expressed interest in the project until The Sopranos was completing its final season and cable network AMC happened to be in the market for new programming. "The network was looking for distinction in launching its first original series," according to AMC Networks president Ed Carroll, "and we took a bet that quality would win out over formulaic mass appeal.
They have a lot of production meetings during pre-production. The day the script comes in we all meet for a first page turn, and Matt starts telling us how he envisions it. Then there's a "tone" meeting a few days later where Matt tells us how he envisions it. And then there's a final full crew production meeting where Matt again tells us how he envisions it.
The pilot episode was shot at Silvercup Studios and various locations around New York City; subsequent episodes have been filmed at Los Angeles Center Studios.It is available in high definition for showing on AMC HD and on video-on-demand services available from various cable affiliates.The writers, including Weiner, amassed volumes of research on the period in which Mad Men takes place so as to make most aspects of the series—including detailed set designs, costume design, and props—historically accurate,producing an authentic visual style that garnered critical praise.Each episode has a budget between US$2–2.5 million, though the pilot episode's budget was over $3 million.On the scenes featuring smoking, Weiner stated: "Doing this show without smoking would've been a joke. It would've been sanitary and it would've been phony." Since the actors are prohibited from smoking tobacco cigarettes in their workplace by the California Labor Code,[19] they instead smoke herbal cigarettes.[7][15] Robert Morse was cast in the role of senior partner Bertram Cooper; Morse starred in two 1967 films about amoral businessmen, A Guide for the Married Man (1967), a source of inspiration for Weiner, and How to Succeed in Business without Really Trying (1967), in which Morse recreated his role from the 1961 Broadway play of the same name (and which was itself based on a satiric novel by a former executive at the now-defunct New York ad agency, Benton & Bowles, Inc.).
Weiner collaborated with cinematographer Phil Abraham and production designers Robert Shaw (who worked on the pilot only) and Dan Bishop to develop a visual style that was "influenced more by cinema than television." Alan Taylor, a veteran director of The Sopranos, directed the pilot and also helped establish the series' visual tone. To convey an "air of mystery" around Don Draper, Taylor tended to shoot from behind him or would frame him partially obscured. Many scenes set at Sterling Cooper were shot lower-than-eyeline to incorporate the ceilings into the composition of frame; this reflects the photography, graphic design and architecture of the period. Alan felt that neither steadicam nor handheld camera work would be appropriate to the "visual grammar of that time, and that aesthetic didn’t mesh with [their] classic approach"—accordingly, the sets were designed to be practical for dolly work.

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